330 Mounts Corner Drive - #207 / Freehold, NJ 07728 / 732-462-1444 / info@landsharkpromotion.com

 

RADIO PROMOTION

Land Shark Promotion Studio employs professionals with decades of major and independent label experience and numerous Gold and Platinum albums to their credits.

We employ professionals with decades of experience who can promote your music efficiently and effectively to virtually any format.

  • ACTIVE ROCK
  • MAINSTREAM ROCK
  • CLASSIC ROCK
  • MODERN ROCK/ALTERNATIVE
  • MODERN ROCK SPECIALTY
  • COLLEGE RADIO
  • METAL RADIO
  • ADULT ALTERNATIVE/AAA/AMERICANA
  • BLUES RADIO

We have worked with the best bands and artists in the business...and the best in the business have chosen to work with us:
AC/DC, U2, THE ROLLING STONES, MOTLEY CRUE, KISS, FOREIGNER, CHICKENFOOT, BILLY IDOL, LYNYRD SKYNYRD, JUDAS PRIEST, KORN, SEVENDUST, THE OFFSPRING, FIVE FINGER DEATH PUNCH, BULLET FOR MY VALENTINE, BUCKCHERRY, PAPA ROACH, JEFF BECK, STEVE MILLER BAND, THE DIRTY HEADS, NEON TREES, OZZY OSBOURNE, ALICE COOPER, IRON MAIDEN, ANTHRAX, BEASTIE BOYS, THE CARS, YES, WHITESNAKE, RUSH...and more!

Our Radio Promotion clients include: Interscope Records, Columbia Records, Epic Records, Victory Records, Epitaph Records, Vagrant Records, Capitol Records, RCA Records, EMI Records, Universal Records, Motown, Tooth & Nail, Roadrunner Records, Jive Records, Rhino Records, VH1 Classic Records, Atlantic Records, and many, many more.

Artists and bands interested in the agenda of getting their music exposed to as many people as possible need to understand that radio delivers a great deal of awareness based on the massive amount of cume that radio delivers on a daily basis. Certainly, there are other ways to accomplish this to a lesser degree, but for people to hear music at the mass levels that radio delivers there's truly no other comparison, especially with respect to new artists.

The slaying of media gatekeepers has allowed artists and bands, and their consumers and fans can now interact more directly. Land Shark Promotion is bullish on the opportunities for self-motivated artists and creative types to utilize radio, along with TV, print, internet media, social networking sites, and other multi-platform marketing vehicles.

THE COUNCIL FOR RESEARCH EXCELLENCE and THE NIELSEN COMPANY have released a study called "How U.S. Adults Use Radio And Other Forms of Audio." The CRE is an independent research organization consisting of approximately 40 senior research professionals representing advertisers, agencies, networks and cable companies.

The study is used to examine audio media usage among participants in five major-market DMAs:
ATLANTA, CHICAGO, DALLAS, PHILADELPHIA and SEATTLE.

Key Findings

"Broadcast radio reaches those aged 18-34 at rates equivalent to the general adult population, with 79.2% of younger adults listening to broadcast radio for an average of 104 minutes a day among listeners."

A new paper by Council for Research Excellence (CRE) with support from the Nielsen Company dispels many of the myths about how people today listen to music. From broadcast radio to MP3 players, some popular notions about listening in the digital age appear to be horribly off the mark. "How U.S. Adults Use Radio and Other Forms of Audio" is the result the tracking of 752 days of audio media usage of participants in five markets -- Atlanta, Chicago, Dallas, Philadelphia and Seattle - in parts of Spring and Fall of 2008. The study includes both users and non-users of media devices.

Myth: People don't listen to the radio anymore. According to the study, broadcast radio by far has the broadest reach and commands the most listening time. Broadcast radio has a 79.1% reach and gets an average of 122 minutes per day from listeners.

Myth: Young people don't listen to radio. The CRE found that 79.2% of listeners from 18 to 34 listen to broadcast radio, and they average 104 minutes per day. Radio's daily reach amongst younger listeners is only slightly lower than its 80.6% amongst 35 to 54 year olds. That older group averages 107 listening minutes per day - just three more minutes than younger listeners.

Myth: Nobody listens to CD's anymore. CDs and cassette tapes are second in reach (behind broadcast radio) and get an average of 72 minutes per day from users. CD's represented 16.1% of daily listening time in the study, over twice that of satellite radio and over three times the share of portable MP3 players. CD listening is higher for consumers with lower incomes and less education. However, the reach of CD listening is the same whether or not the listener is technology oriented.

Myth: Young people are over CD's. Young listeners actually listen to CD's more often than older listeners, according to the study. Just under half the 18 to 34 age group listen to CD's every day, and they average 78 minutes per day. Only 36.2% of the 35 to 54 group listen to CD's daily, and they average just 74 minutes per day.

Myth: The iPod has killed off radio and CD's. Portable MP3 players had only an 11.6% daily reach and a 4.9% share of all audio. Even among the 18 to 34 age group, MP3 players account for only 7.5% of each day's listening time.

Myth: The computer is the new stereo. Only 10.4% of the sample used their computers to listen to a digital file while only 9.3% streamed audio on their computers.

Myth: The Internet is exclusively where people discover music. The two ways to listen to music on a computer - a saved file or streamed audio - actually represented very little of the study's listening hours. Files accounted for only 4.1% of the study's total daily listening. Streamed audio amounted to only 3.8%. The daily reach of each was about 10%.

Myth: The digital crowd has given up on other formats. Over four-fifths of people who listen to MP3 players listen to broadcast radio and they average 97 minutes per day. People who stream audio on their computers average 98 minutes of broadcast radio per day.

* 90% of adults are exposed to some form of audio media on a daily basis, with broadcast radio having, by far, the largest share of listening time.

* Exposure to audio listening falls into four tiers in terms of level of usage among listeners: (1) broadcast and satellite radio (79.1% daily reach; 122 minutes daily use among users), (2) CDs and tapes (37.1% daily reach; 72 minutes); (3) portable audio [iPODs/MP3 players] (11.6% daily reach; 69 minutes), digital audio stored on a computer such as music files downloaded or transferred to and played on a computer (10.4% daily reach; 65 minutes average use), and digital audio streamed on a computer (9.3% daily reach; 67 minutes) and (4) audio on mobile phones (<2% daily reach; 9 minutes)

The Role of Portable Audio Devices

* mp3 and iPOD players averaged only 8 minutes of listening per day among the entire observed sample, with just under 90% of the sample not listening at all .

* Even among those who use other forms of audio media, broadcast radio still has a broad reach. For instance, among those who also listened to portable audio devices such as mp3 players or iPODS, broadcast radio had a daily reach of 81.6% reach and 97 minutes of average listening time among those who listen to radio

* Audio media exposure has the highest reach among those with higher levels of education and income.

* Broadcast radio is the dominant form of audio media at home, work, and in the car.

*Broadcast radio reaches those aged 18-34 at rates equivalent to the general adult population, with 79.2% of younger adults listening to broadcast radio for an average of 104 minutes a day among listeners.

*Among key "advertising-based" media platforms, live television had the highest reach and daily usage among users (95.3%, 331 minutes), followed by broadcast radio (77.3% reach, 109 minutes), Web/Internet [excluding use of email] (63.7%, 77 minutes), newspapers (34.6%, 41 minutes), and magazines (26.5%, 22 minutes).

*On average, individuals spend almost identical amounts of time during weekdays (454 minutes) as they do on weekends (458 minutes) using one of the five key media sources. **

 

**Courtesy of Billboard

 

 

 

 

 

 


330 Mounts Corner Drive - #207 / Freehold, NJ 07728 / 732-462-1444 / info@landsharkpromotion.com

© 2007 Land Shark Promotion Studio