Rising artist James Bruner brings a new level of intensity to “It’s Too Late,” a track from his latest album, Can’t Keep Wanting You. Combining the larger-than-life spirit of classic rock with a distinctly contemporary edge, Bruner continues to establish himself as part of a new generation of musicians bringing powerful vocals, infectious melodies, and unapologetic attitude back into the spotlight.

Where much of Bruner’s music thrives on swagger and unrestrained energy, “It’s Too Late” offers an opportunity to explore a more emotionally charged side of his artistry. The song’s title evokes the tension of a moment when everything changes, when decisions have been made and there’s no turning back. It’s a sentiment that feels universal, capturing the complicated emotions that accompany relationships, regret, and the realization that some things simply can’t be undone.

Drawing inspiration from Prince’s fearless flair, Jet’s punch, The Strokes’ wiry guitar edge, and The Kooks’ melodic energy, Bruner has developed a musical identity rooted in electrifying guitars, driving rhythms, and memorable songwriting. On “It’s Too Late,” his falsetto vocal approach adds an expressive dimension, lifting the song’s emotional tension while giving its guitar-driven sound a distinctive contrast. His ability to balance raw power with melody gives his material an immediacy that translates naturally to radio while retaining the spontaneity and personality of a live performance.

“I wanted to write about something vulnerable yet relatable. I thought about never making a move on my high school crush. To this day, she still pops up on Instagram, liking a photo here and there. It makes you wonder about the “what ifs.” At its core, the song is about reflecting on the paths we didn’t take while sitting with those

unanswered questions, and learning to move forward in different seasons of life.”

                                          – JAMES BRUNER